Job description

Join our dynamic and thriving footwear company as a Sr. Specialist, Analytics in St. Louis, where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion and are eager to learn, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning. What You’ll Be Doing? • Enhance analytic capabilities: Assure the continuous improvement of the analytic capabilities of eCommerce using Adobe Analytics, Adobe Tag Management, and other analytic solutions • Report and provide insights: Design and create reporting on business performance and behavioral analytics, providing insights on site behavior and recommendations to improve the customer journey on our sites • Coordinate and drive projects: Ensure comprehensive and accurate website and data tracking, data hygiene, data validation, and reporting, including website tagging and attribution modeling • Manage tracking needs: Create, groom, and prioritize analytics tracking tickets and coordinate with 3rd party vendors on tracking needs • Be the subject matter expert: Point of contact for digital analytics and insight applications including driving web analytics processes and training; Deliver retrospective performance analyses, insights, and actionable recommendations to the site experience, merchandising and ecommerce teams • Collaborate internally: Partner with teams across the organization to identify opportunities for site optimization, including A/B testing analyses; merchandising, promotional, and content performance; and the evaluation of now or prospective web/mobile app enhancements • Organize and disseminate best practices: Provide training across functions and brands, focusing on standardized metrics and enabling self-service using existing analytics tools to help encourage a data driven culture Perks You’ll Enjoy! • Our Shoe Discounts: No matter your style, we’ve got your perfect fit covered with a 30% Associate Discount across Caleres brands • Benefits that Start Day One: To learn more details about our total rewards including 401k, health benefits and PTO, visit yourcaleres.com • Mental Wellness Resources: Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates. • Get Paid When You Want: Access your money as you earn it and request your earnings before payday • Relaxed Dress Code: At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Feel free to leave your professional attire in the back of your closet! What Makes You the Perfect Fit! • Bachelor’s degree in Business, Analytics, Finance, or related field • 5+ years of experience in the digital data-oriented field, and/or web analytics, preferably in the eCommerce space • Technical aptitude as it pertains to web analytics solutions, specifically Adobe Analytics/Omniture and Adobe Launch/Dynamic Tag Manager • Experience with analytical software packages and data visualization tools (e.g., Adobe Analytics, Google Analytics, Business Objects, Power BI, Tableau, CRM, SQL, R, Python) • Ability to present complex information in an understandable and compelling manner. • Proficient in Microsoft Word, PowerPoint; Exceptional Excel skills

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