Job description

Doner is seeking a highly motivated individual to join our team as Director, Digital Marketing & Media Analytics, overseeing analytics, data and reporting strategy and media optimization to fuel more valuable insights and drive results for our clients. This leadership role will play a critical role in the development of processes and teams but also have a voice in the overall vision for Doner. At Doner, we don’t think of analytics as the last step of the process, but rather a valuable input into the strategy. Have you ever thought “I have a better way” or “If it were up to me, I’d do it differently?” Well then this role is for you! The Director, Digital Marketing & Media Analytics role is perfect for a thought-leader that is ready to change the way we think about digital media analytics! What You’ll Do: • You will be a digital marketing analytics artist who uses digital media data to make a storyline shine with insightful and data-driven actionable insights and strategies for multiple clients and workstreams • Own and lead client presentations for with multiple streams of work related to Strategic Analysis, Digital Program/Campaign Reporting, and Digital Strategy • Lead efforts on monitoring, measuring, and evaluating program/campaign performance analytics and optimize/advise on optimization and strategies to drive performance • Skilled at analyzing digital marketing data and campaigns, identifying measurable results, and presenting strategic recommendations and learnings to internal partners and clients • Create frameworks and processes to track, measure, and report on campaigns, monitoring the effectiveness of optimizations along with sharing results, insights, and best practices • Develop and maintain client-facing reporting dashboards via Power BI and Looker, update reporting templates, and assist in creating storylines from the data • Lead and collaborate cross functionally across the Doner, Doner Media, and Doner Partner Network teams to distil raw digital media data into actionable insights for digital media strategy, identify key trends, and highlight opportunities via digital analytics and campaign analysis • Will be the SME and thought leader in digital media analytics for internal and external stakeholders, by staying up to date on the latest trends, innovations, and digital best practices Hard Skills You’ll Need To Succeed: • 7 to 10 years of experience in digital marketing/media analytics roles (preferably digital media agency experience) • Bachelor's degree required in Marketing, Statistics, or a related field • Knowledge of Ad Platforms (including but not limited to): Google Ads (Search, Display, Video, Re-targeting), Facebook/Instagram, LinkedIn, Twitter, Pinterest • Proficiency with Google digital marketing suite tools (including but not limited to: Google Ads, Google Analytics, Google Tag Manger, etc.) • Expert and senior level proficiency in creating dashboards via data visualization tools (especially and mainly in Microsoft Power BI development) and mastery of Excel • Digital Marketing A/B and multivariate testing and optimization • Direct experience completing in-depth analysis and development of clear recommendations for internal business partners • Proven track record of writing and presenting high quality, visually engaging reports and recommendations • Functional understanding of digital data collection and website tagging infrastructure • Experience in unstructured raw data (often messy or incomplete) in various formats (log files, databases, CSV, etc.) and functional in SQL • Strong understanding of modern SEO/SEM practices, Google Analytics, G4, Google Tag Manager, Google Data Studio, Google Search Console, and some familiarity with User Testing Software • Comfortable analyzing data from various social media platforms (LinkedIn, Facebook, Twitter, Instagram, YouTube, etc.). • Experience in R and/or Python Soft Skills You’ll Need To Succeed: • Leadership and thought leadership experience • Strong communication skills (PPT, visual story telling) allowing individual to explain strategy and executional approach • Collaborative way of working • People-first mentality and approach to team • Strong client-facing experience and confidence • Excellent relationship building, diplomacy, and decision-making skills with the ability to think creatively

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