American Airlines is seeking a Digital Analytics Analyst to provide actionable insights through data analysis and reporting. This role involves collaborating with internal clients to meet business needs and enhance customer experience.
10/22/25 Location: DFW Headquarters Building 8 (DFW-SV08) Cities: Dallas - TX Requisition ID: 81944 Job Description Intro Are you ready to explore a world of possibilities, both at work and duringyour time off? Join our American Airlines family, and you'll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you'll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board! Why you'll love this job • This job is a member of the Digital Analytics Team within the Customer Experience Analytics organization. • The Digital Analytics Team is responsible for providing actionable and timely insights through custom and syndicated analysis. This involves working with internal clients in determining business needs, establishing key objectives, selecting the best methodological approaches, implementing large scale analysis projects, performing data analysis and developing associated reports. • This Analyst/Sr. Analyst position will primarily be responsible for project-based assignments that require a mix of strong analytical skills, the aptitude to solve complex problems, and the ability to clearly and concisely present information. The position will require ownership, the ability to work well with minimal supervision, and the ability to prioritize and manage multiple projects simultaneously. What you'll do This list is intended to reflect the current job but there may be additional essential functions (and certainly non-essential job functions) that are not referenced. Management will modify the job or require other tasks be performed whenever it is deemed appropriate to do so, observing, of course, any legal obligations including any collective bargaining obligations. • Builds dashboards, ad-hoc reports, and deep dives measuring OKRs • Creates dashboards and analytical reports, coupled with key insights and recommendations, to present to leadership/internal clients • Conducts ad-hoc analyses to answer various business questions • Designs and implements ad hoc research projects to meet the needs of internal clients; this may encompass creating, launching and analyzing online surveys, airport intercepts, usability studies and/or focus groups • Works with different customer technology teams to create health monitoring dashboards and alerts for all products using tools like Adobe Analytics, Azure Databricks, Teradata, Qualtrics, Quantum Metric and Celebrus • Develops long-term vision and application for a VOC and Customer Journey Analytics program for American • Utilizes data to break down issues and identify root causes impacting system health • Selects and manages research vendors that fit with our holistic strategy • Works to break down corporate silos, by sharing relevant information across various departments All you'll need for success Minimum Qualifications- Education & Prior Job Experience • * Bachelor's Degree, Masters degree in Business Analytics, Industrial Engineering, or similar fields preferred • 3 year of work experience in an analytical field such as Business, Engineering, Mathematics, Economics, Revenue Management, Network Planning, Sales Strategy, Customer Insights, Marketing, or Masters degree in related field • Experience using SPSS statistical software, online survey software, Voice of the Customer or Enterprise including Medallia and Qualtrics is preferred Preferred Qualifications- Education & Prior Job Experience • * Master's degree in Business Analytics, Industrial Engineering or similar fields • Feedback Management systems/platforms experience desired • Moderator experience preferred Skills, Licenses & Certifications • * Ability to synthesize complex data from a variety of sources into a succinct format and concisely present findings to executive level audience • Extremely organized and detail-oriented, with the ability to manage multiple projects and quickly react to changing business needs while meeting firm deadlines What you'll get Feel free to take advantage of all that American Airlines has to offer: • Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network. • Health Benefits: On day one, you'll have access to your health, dental, prescription and vision benefits to help you stay well. And that's just the start, we also offer virtual doctor visits, flexible spending accounts and more. • Wellness Programs: We want you to be the best version of yourself - that's why our wellness programs provide you with all the right tools, resources and support you need. • 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year. • Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more Feel free to be yourself at American From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world. Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life's journey? Feel free to be yourself at American.
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