Job description

Job Summary: About the City of Baltimore, Mayor’s Office of Employment Development: The Mayor’s Office of Employment Development (MOED) coordinates and directs workforce development initiatives responsive to the needs of Baltimore City employees and job seekers to enhance and promote the local economy. At MOED, we view our mission broadly to deliver _economic justice to our city! _To us_, e_conomic justice means creating an equitable workforce system for all residents – especially those who have been generationally and systemically disadvantaged – one that is responsive to their needs and ensures viable economic opportunities. Our vision is for every City resident to maximize his/her career potential, and all employers have the human resources to grow and prosper – _a workforce system that works_. The Digital Communications Business Services Representative job responsibilities involve three essential functions: first, recruiting/connecting businesses to services of the Mayor's Office of Employment Development (MOED) by marketing all possible agency resources (job training, subsidized employment, tax credits, summer jobs, recruitment services, etc.) and secondly, developing employment and training opportunities that lead to permanent, full-time positions with benefits and self-sufficient salaries for area job seekers. Last, researching developing and expanding Employer Services social media presence and promoting social media websites for division and program-specific services, activities and initiatives. Business Engagement and Recruitment - Proactively recruit and connect businesses to MOED’s comprehensive suite of workforce services, including job training programs, subsidized employment opportunities, tax credits, summer job initiatives, and recruitment services. - Foster partnerships with employers to create employment and training opportunities that lead to permanent, full-time positions with benefits and family-supporting wages for American Job Center (AJC) job seekers. Social Media and Digital Communications - Research, develop, and implement strategies to enhance MOED’s digital presence across social media platforms. - Promote division-specific services, programs, activities, and initiatives by creating compelling content that drives engagement and showcases agency successes. Program Development and Promotion - Design and execute marketing strategies to increase awareness and participation in MOED programs and initiatives. - Collaborate with internal and external stakeholders to align activities with agency goals and community needs. Essential Functions: - Demonstrates in-depth knowledge of local and regional Labor Market Information using the Department of Labor (DOL), and Bureau of Labor Statistics (BLS) database - Utilizes local labor market information to target new businesses and employers - Identifies business employment and training needs required with changing labor market trends. - Conducts job development and job matching activities for job seekers - Create flyers and graphics for Employer Services Division events and initiatives. - Leverage analytics, deploy tools and create strategy to grow The Employ Baltimore Show - Research and share customer success stories, relevant content and community events across channels to drive interest and engagement while working in concert with MOED Communications - Attend Employer Services Division events and capture event photos and customer success stories to be shared on social media - Analyzes current marketing strategies, MOED strategic plans and uses various methodologies such as focus sessions, surveys, etc. to make ongoing recommendations to achieve and exceed marketing objectives - Markets business services utilizing all available resources to facilitate placement of training and/or job-ready candidates - Ensure placement and reporting goals are met each month - Documents business relationships and participate services in the designated MIS (MWE) and Unite Us reporting systems. - Represents MOED and/or provides participation at functions of trade organizations, professional societies, merchant associations, vendor open houses and community events. Maintain effective working relationships with businesses, MOED partners and other city agencies - Assists in the development and delivery of specialized sales presentations for the Employer Services Division upon request, i.e., job fairs, mass recruitment, pre-screening, workplace assessments, etc. - Lead the transportation initiative to increase access and mitigate barriers to employment and training. - Oversee procurement activities and invoices related to the grant, vendors and contracts. - Cultivate and reinforce public and private partnership to ensure program availability, accessibility and participation. - Develop and manage project timelines and budgets. Minimum Qualifications: Experience: Minimum of 3–5 years of progressive experience in workforce development, employer engagement, labor market analysis, marketing, or program/project management. Demonstrated experience with analyzing labor market trends using DOL, BLS, or similar data sources. Experience managing or supporting community engagement, employer outreach, and digital or social media campaigns. Previous experience with grant-funded programs, program development, and compliance reporting is highly desirable. Proficiency with data systems such as Maryland Workforce Exchange (MWE), Unite Us, Salesforce, or other CRM or case management systems preferred. Strong knowledge of local workforce and economic development landscape. Excellent written and verbal communication skills, including public speaking and professional writing. Proficiency in graphic design and content creation tools (e.g., Canva, Adobe Creative Suite). Experience in event planning, digital storytelling, and multimedia engagement. Knowledge, Skills, & Abilities: - Knowledge of the agency's mission and all services available throughout the agency - Ability to establish and maintain productive working relationships with employers, employees, training vendors, co-workers and workforce development partners - Ability to write clear, compelling communication in a variety of formats for multiple audiences, on a deadline - Strong communications skills, ability to demonstrate effective communication orally and in writing, (with an emphasis on business writing) and to analyze written reports and materials - Strong presentation skills, ability to speak persuasively, and to close a deal - Ability to manage competing priorities, on-time, on-budget and to-standard - Proficiency communicating via popular social media platforms, including Facebook, Instagram, Twitter, and LinkedIn - Ability to perform as a member of a team to assure project completion - Ability to recognize business related problems and facilitate resolution - Proficient with Microsoft programs (Word, PowerPoint, Excel, Access), Adobe, Drupal, streaming platforms such as Stream Yard

Requirements