Job description

Must Have Technical/Functional Skills • Cross-channel Marketing; Consumer Marketing; CRM Functional Marketing Processes; In-product Marketing Technical/Functional Skills • 4+ years of experience in Digital Marketing within the marketing domain. • Requires 2+ years of hands-on experience with IRIS Core or Boost for in-product marketing execution. Experienced in managing the full lifecycle of in-product marketing campaigns. • Proficient in the creation of marketing content using various editing tools. • Possesses a strong understanding and practical application of best practices for automated marketing campaign design and implementation. • Proven ability to develop and deploy effective in-product landing pages to drive desired outcomes. Familiar with the functionality and best practices of online advertising platforms like Meta and Google Ads (potentially MSN Ads). • Demonstrates strong analytical skills, including the ability to retrieve and analyze data from SQL, Excel, Power BI, and other data management systems, with a focus on querying for debugging and troubleshooting. • Capable of identifying, clearly communicating, and contributing to the resolution of technical challenges related to marketing automation and system integrations. • Familiar with using project management tracking tools such as Click Up, ADO, or Jira for task and progress management. • Must be available to support urgent campaign deployments outside of standard business hours as needed. • Exhibits strong multitasking and stakeholder management abilities to thrive in a dynamic business environment. • Has experience collaborating effectively across multiple external agencies and internal teams. Possesses an extremely detail-oriented approach coupled with strong analytical skills for effective campaign management. • Demonstrates strong quality assurance skills to ensure accurate and effective campaign execution. Takes ownership and accountability for assigned projects and actions. • Possesses a comprehensive understanding of display and web marketing business practices. Demonstrates knowledge of end-to-end campaign management processes. • Exhibits excellent technical and analytical skills combined with a solid understanding of business objectives. • Prior experience working within the Microsoft ecosystem is considered an asset. • Displays a strong passion for driving improvements in the overall customer experience through marketing initiatives. • Possesses a working knowledge of current in-product marketing technologies and emerging trends. Understands and applies internal testing methodologies and industry best practices to optimize campaign performance and results. Roles & Responsibilities • Create engaging content with provided content editing tools. • Develop and optimize high-performing acquisition landing p ages for in-product placements. • Manage and coordinate various content and creative assets for marketing campaigns. • Collaborate on the development of online digital advertising plans for multi-market content across platforms like Meta, Google Ads, and MSN Ads. • Assist in the design, implementation, and optimization of in-product messaging and user engagement strategies. • Utilize SQL, Excel, Power BI, and other data management systems to retrieve and analyze campaign data for insights. • Offer guidance and support on marketing automation best practices for designing and setting up effective automated campaigns and reporting. • Develop and execute partnership campaigns with online placements to enhance product traffic and redemption rates. • Work closely with internal teams, including Product Management, UX, and Engineering, to ensure aligned user experience and the achievement of business goals. • Partners with external teams, such as agencies and data teams, to maximize available resources and achieve successful outcomes. • Monitor the ongoing progress of projects and provide timely updates to stakeholders. • Manage all technical aspects related to marketing automation and CRM integration, proactively communicating any issues or technical roadblocks. • Stay informed about and apply in-product marketing best practices, emerging technologies, and industry trends. • Monitor internal testing results and industry best practices, integrating learnings to optimize campaign performance, deliverability, and compliance. • Monitor daily campaign deliverability to maintain a high inbox success rate. • Apply best practices, including A/B and multivariate testing, personalization, and segmentation, to optimize campaign performance. • Experience with Localization/Translation Processes. TCS Employee Benefits Summary • Discretionary Annual Incentive. • Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans. • Family Support: Maternal & Parental Leaves. • Insurance Options: Auto & Home Insurance, Identity Theft Protection. • Convenience & Professional Growth: Commuter Benefits & Certification & Training Reimbursement. • Time Off: Vacation, Time Off, Sick Leave & Holidays. • Legal & Financial Assistance: Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing. Salary Range: $93,700-$124,800 a year

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