Job description

About the Agency Orchard is a full-service digital marketing agency that seamlessly blends the ambition and intuition of digital natives with the acumen of proven brand and advertising experts. Grounded in data analytics, we lead our clients by employing robust digital marketing and measurement programs that drive business results. We exist to help our clients to go beyond themselves. To grow beyond. Everything we think and do is about creating measurable commercial impact. At Orchard, we are eternal students of human insight, our clients’ businesses. We are, in a phrase: outcome obsessed. GREAT TALENT, FIRST & FOREMOST. Orchard’s team of talent is diverse in their backgrounds and expertise and we’re always looking for awesome people. In short, we’re looking for people who live both personally and professionally by the maxim of “be interested and be interesting!” Job Description SENIOR ANALYST, DATA AND ANALYTICS At Orchard, a Senior Analyst on our Data & Analytics team will drive data-driven decision making across Orchard. This role combines advanced analytical skills with business acumen to translate complex data into actionable insights that inform strategic initiatives and operational improvements. The ideal candidate combines technical proficiency with strong communication skills and a passion for storytelling through data. RESPONSIBILITIES Data Analysis & Insights • Design and execute complex analytical projects to solve business problems and identify growth opportunities • Develop measurement frameworks and analytics roadmaps to assess performance across digital, paid media, organic search (SEO/AEO/GEO), web and CRM channels • Define KPIs, success metrics and benchmarks that ladder up to business goals • Provide strategic recommendations and optimizations opportunities based on data insights • Develop statistical models, forecasts and predictive analytics to support strategic planning • Analyze large datasets to uncover trends, patterns and anomalies • Create compelling data visualizations and dashboards using tools like Tableau, Looker, Power BI, etc. • Perform A/B testing and experimental design to measure media, creative, and UX effectiveness Business Partnership • Collaborate with cross-functional teams including Media, UX, Account Management, Project Management, Creative, etc. to understand analytics needs • Translate business questions into analytics frameworks and methodologies • Present findings and recommendations to senior leadership and stakeholders • Partner with departments to implement data-driven solutions and track their impact Data Management & Quality • Ensure data accuracy, completeness and consistency across analytics projects • Document analytics processes, methodologies and findings for knowledge sharing • Contribute to data governance initiatives and best practices • Partner with internal stakeholders to ensure proper data capture, tagging and integration across all platforms • Evaluate and implement analytics tools and platforms that support scalable data analysis Mentorship & Leadership • Own client relationships and analytics workstreams, ensuring excellence and consistency across deliverables • Provide guidance and mentorship to junior analyst and interns • Lead analytical workstreams on larger projects • Contribute to team knowledge sharing and capability building initiatives REQUIREMENTS Education & Experience • Bachelor’s degree in Analytics, Statistics, Mathematics, Economics, Computer Science, or related field is preferred • 4-6 years of experience in data analysis, business intelligence or related analytical roles • Master’s degree is preferred but not required with relevant experience Technical Skills • Advanced proficiency in data extraction and manipulation • Experience with data visualization tools (Tableau, Power BI, Looker or similar) • Proficiency in Excel including advanced capabilities • Familiarity with statistical methods, hypothesis testing and experimental design • Experience with cloud platforms (AWS, Azure or GCP) preferred • Tagging and tracking implementation (GTM, Floodlight, Adobe, etc.) • Familiar with marketing platforms (Meta, Google Ads, DV360, etc.) Analytical Skills • Strong problem-solving abilities with attention to detail • Experience with predictive modeling, regression analysis and machine learning preferred • Ability to work with large, complex datasets and identify data quality issues • Understanding of business metrics and KPIs across different functions • Understanding of privacy regulation (GDPR, CCPA, etc.) and data compliance best practices Communication & Collaboration • Excellent written and verbal communication skills • Ability to present complex analytical findings to non-technical audiences • Strong project management skills and ability to manage multiple priorates • Experience working in cross-functional team environments • Translate technical findings into business-relevant insights for both internal and clients • Present insights in a clear, compelling way to executive and client audiences PREFERRED QUALIFICATIONS • Experience in Senior Living, Healthcare, multi-location business operations • Knowledge of machine learning algorithms and implementation • Professional certifications in relevant analytics tools or methodologies • Experience in SEO/AEO/GEO algorithms, tools and techniques KEY TRAITS • A strong work ethic with the ability to take initiative • Exceptional communication skills, both written and verbal • Highly collaborative with cross-functional teams • Proactive, organized, and adaptable in a fast-paced agency setting • Passion for data, performance, and continuous learning • Think and do mindset • Interested and interesting ORCHARD IS LOCATED IN THE HEART OF DOWNTOWN CINCINNATI. Think you’d like it here? Apply today!

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