Job description

Updated: February 3, 2025 Location: Columbus, OH, United States Job ID:7183-OTHLOC-CtfwYfwW GSW performance analytics group at Syneos Health is looking for a data analytics strategist that understands multichannel analytics and has a strong interest in the intersection between data science, behavior, changing privacy laws, and contemporary marketing methods. Critical to the role is MarTech strategy knowledge and successful implementation of advanced targeting analysis to help inform go-to-market strategy and implementation. Experience in using data to inform the next touch in a modern market stack/platform. Working knowledge of modern marketing technology stacks and marketing automation platforms is expected, such as Google and/or Adobe Analytics, SalesForce Marketing Cloud, Marketo, and Adobe Experience Manager. You will help manage advanced analytics engagements through collaboration with internal communications agencies, our media team, and data science teams. Your vision and efforts will contribute towards helping our clients understand how to be more effective and efficient in communicating about health choices. Your work will be crucial to anchoring the agencies within changing dynamics of contemporary marketing, while staying compliant and visible within the ever-changing privacy laws across the globe. The Need Behind the Role We are growing the Advanced Analytics discipline. This shift allows for analytics resources and subject matter expertise to be better situated to inform CX designs, tactical implementation, and measure performance to drive optimization. The need is further amplified by requirements to align with consumer privacy laws, like HIPAA, GDPR, CCPA (California) and CDPA (Virginia), etc. We believe our success hinges on: • Creating tactical plans founded on contemporary strategic analytics planning that allows the agency to demonstrate marketing success and stay compliant with privacy laws. • World-class customer service skills. Ability to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency. • Outlining a vision for departmental growth that maximizes value and improves efficiency by balancing personnel talent with automation. We have tremendous investments in data, infrastructure, and talent throughout Syneos Health. Now is the time to better assess the intersections of those Syneos-wide investments with the Advertising-specific resources. We seek the leader who can help us identify those gaps and help build streamlined analytics solutions for our company and our client’s success. About GSW GSW is a full-service healthcare communications agency that goes beyond advertising to create personalized brand experiences. One of the world’s largest healthcare advertising agencies, GSW develops strategic marketing solutions for pharmaceutical, biotech and health-and-wellness clients around the world. We create experiences that involve, inspire, educate and activate people through ongoing brand journeys. GSW is led by a team of best-in-class marketers who have experience with a variety of stakeholders such as healthcare professionals, patients, caregivers, payers and consumers. We are part of Syneos Health Communications, a network of PR, communications, branding, and advertising companies that help bring new medical products to market. You will be instrumental in helping us build a better framework that meets the needs of our internal and external clients. Types of projects A small sampling of the problems we are solving: • Advanced targeting analysis to help inform go-to-market (or market activation) strategy. • Optimize multi-channel marketing campaigns by analyzing data and mining for key insights. • Identify factors that influence behavior in the healthcare space, from healthcare providers’ desire to prescribe to patients’ adherence to a treatment regimen. • Drive better first-party, second-party, and cohort data strategies that enable better marketing performance endpoints. • Experience and Knowledge of cloud computing environments, such as Snowflake, AWS, Azure, and/or Data Bricks. Responsibilities: • Develop working relationships with business stakeholders to become a trusted partner for their data and analytical needs. • Lead clients in Advanced targeting analysis to help inform go-to-market strategy. • Support teams through analytics troubleshooting and client engagement. • Work with cross-dimensional teams to develop custom client dashboards using visualization software (Tableau, Data Studio, Power BI and/or other tools). • Implement data analytics strategies, ensuring innovative analytics use-cases are prioritized, planned, implemented, and optimized in alignment with enterprise goals. • Devise appropriate strategies for data collection to ensure data quality, accuracy, and analytics implementation. • Provide internal development services that guide CX design, MarTech enablement, and tactical execution by consistently leveraging data to inform how to reach, activate, and measure a customer’s interactions in a modern MarTech stack. • Develop and maintain data analytics systems related to marketing and sales performance data. Qualifications: • Experience working with a range of data sets (transactional, paid media), with some database and query language work. • Bachelor’s Degree or relevant experience in a quantitative field/discipline. • 6+ years’ experience in digital advertising and/or marketing, preferably in a strategic analytical role. • Experience with digital marketing analytics platforms (e.g., Google Analytics, Google Tag Manager, Adobe Target, Adobe Analytics). • Experience in data visualization tools, such as Power BI, Tableau, Looker Studio. • Strong problem solving, written, verbal, presentation, and project management skills. • Client-facing experience. Preferred Qualifications: • Business acumen from past professional experience. • Experience in digital strategy or analytics teams. • Degree in Statistics, Computer Science a plus. What it will take to succeed here: • Deliver: Executing the day-to-day tasks; delivering projects on time and within parameters. • Drive: A willingness to advance beyond one’s analytic comfort zone, and pursue cutting edge methodologies. • Grow: Being able to collaborate and adapt in a rapidly evolving environment. The anticipated hourly rate for this position is $80-$90 but may vary based on various factors such as the candidate’s qualifications, skills, competencies, and proficiency for the role. At GSW, we are dedicated to building a diverse, inclusive, and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. Syneos Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, marital status, ethnicity, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability or any other legally protected status. #J-18808-Ljbffr About the Company: Syneos Health

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