Job description

Consumer Marketing Strategy Director - Knoxville News-SentinelKnoxville, TN, USAJob DescriptionPosted Thursday, May 15, 2025 at 4:00 AM|Current Gannett Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through OKTA|Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application onGannett Careers viaDayforce .Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visitwww.gannett.comThe Consumer Marketing Strategy Director builds and leads the strategic plans to drive subscriber acquisition, increase engagement, and mitigate churn for the Knoxville News-Sentinel in Knoxville, Tennessee . The successful candidate will have a keen understanding of the market, collaborate with the news teams on marketing plans, work with various teams to execute the plan, and communicate results to the news and corporate teams.Head of subscription sales and engagement for the Knoxville News-SentinelDirect reporting structure to consumer subscription and revenue team with a heavy dotted line to local GMMust be able to work in Knoxville 60% of the time or as directed by the key managerKey Responsibilities:Strategic Collaborative PlannerResponsible for driving volume and revenue by overseeing consumer sales and engagement results for the Knoxville News-SentinelDevelop sales and engagement strategic plans including the audience roadmap to drive revenueWork with news teams to optimize and sell against trending storiesLaunch marketing programs to support newsroom initiatives that drive subscription growth including newsletters, SMS campaigns, social media platforms, and native appsBe present on-site at key meetingsResponsible for planning, managing, and monitoring social media ads to drive subscription sales or improve engagement of existing subscribers within brand guidelinesOversite of SEM to increase subscription salesEnsure website and ads are functioning as expected for both print and digital subscriptionsCreate and launch in-app campaigns to drive subscriptions or improve engagementCommunicate results with key stakeholdersRespond to changing trendsUnderstand the competitive landscape in the market and factors that are impacting growthAdhere to all pricing strategies as defined by Local Revenue and PlanningConnect with social, search, and email teams to stay abreast of most trends and best practicesLead and be present at local events to drive subscriptions, top-of-funnel leads and brand awarenessWork With Enterprise Team to Optimize Results:Participate proactively in developing and maintaining standards, tools, and best practicesWork with marketing operations to ensure timely execution of sales efforts such as email communication, onsite ads, and other opportunities that drive sales and engagementWork with the analytics team to ensure proper tracking of results and to provide explanations as neededMaintain highlights documentation that will be needed to understand trends including YOY changes and anomaliesEducation/Certification RequirementsBachelor's Degree5+ years of sales and marketing experience2+ years of subscription sales experienceExperience RequiredAbility to create social and onsite adsSEO/SEM, understanding of search engine algorithms and ranking methodsSpecialized Knowledge RequiredStrategic marketing plannerAbility to derive actionable insights from social media metrics and marketing dataKnowledge and understanding of technology, search, new trends and the latest in social media featuresUniversal SkillsSelf-motivated and capable of managing multiple priorities and tasksTeam player with the ability to work within a multi-tiered environmentExcellent interpersonal skills, and ability to work with diverse personality typesCreative and efficient in proposing solutions to time-critical opportunitiesAbility to multi-task and thrive under pressure and deadlinesTechnology Expertise or ProficiencyProficient with Microsoft Office, Project Management toolsGoogle Analytics#LI-NR2The annualized base salary for this role will range between $90,000 and $110,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications, and experience. Note: variable compensation is not reflected in these figures and based on therole, may be applicable.Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com. #J-18808-Ljbffr

Requirements