Job description

Who We Are Breakaway Group is a premiere entertainment and music festival multimedia company. We have the largest independent touring music festival in North America, spanning 12 cities over 9 months. With a focus on underserved markets, Breakaway is bringing a premium 2-day EDM/Pop festival experience with an always-changing lineup of top artists to where consumers live, work, and play. THE ROLE Breakaway is in search of an experienced PR Manager to support all corporate communications and media relations on behalf of the brand, across both Live and Label verticals. This role will work cross-departmentally driving publicity and supporting the development of Breakaway's communication strategy behind corporate, live, label, and brand partnership functions. As a key player in shaping the public image of our artists, events, executives, and brand, you will develop and manage PR campaigns, foster media relationships, attain press opportunities, and ensure consistent messaging that amplifies our presence in the music industry. The ideal candidate is a creative storyteller, a skilled communicator, and a strategic thinker with a deep understanding of the music industry and its unique media landscape. This individual will combine a passion for music culture with their strong communication skills, and a deep understanding of publicity needs to elevate our brand, executives, and artists. Our team seeks a strategic manager who thrives in high-energy environments, collaborates seamlessly with multidisciplinary teams, acts proactively, and has a deep network of relative industry contacts. Requirements Responsibilities: Support the develop and oversee comprehensive national and regional PR strategies and media campaigns for events, artists, executives, and brand initiatives across digital, social, print, podcasts, radio, in-person, and TV outlets Craft compelling press releases, media kits, and promotional content that aligns with organizational goals Support crisis communication planning and execution to safeguard brand reputation Collaborate with internal Breakaway team to define positioning, purpose, and vision for both live and label business units (inclusive of Breakaway-signed artists) In partnership with the marketing team, develop, organize, and circulate key artist and executive publicity assets (ex: photos, bios, press releases, etc.) Build and maintain strong relationships with music journalists, editors, venues, and media outlets to secure high-profile event, artist, and executive media coverage, interviews, editorial placements and speaking opportunities Collaborate with internal marketing and media teams to promote events, artist signings, and brand campaigns Coordinate and cover press events and appearances as requested, including photo shoots, release parties, television appearances, showcases, award shows, red carpets, etc. to maximize brand media exposure In partnership with internal teams, manage and organize marketing assets, including lyrics, DSP assets, and social banners for label side of business Coordinate artist press tours and promotional schedules Monitor the performance of PR campaigns using tools like media monitoring software and analytics platforms, ultimately communicating key initiatives, results, and updates to executive team Compile detailed reports highlighting campaign impact, media coverage, and ROI Partner with social media team to ensure cohesive messaging across digital channels Stay informed about music industry trends, emerging platforms, and competitor activity to inform PR strategies Monitor online conversations and respond to media inquiries promptly Qualifications: Minimum of 5+ years of experience in public relations or communications, ideally in the music or entertainment industry Exceptional communication, writing, editing, and storytelling skills Strong relationships with music industry media and local press Proficiency in media monitoring tools (ex: Meltwater, Muck Rack, etc.) and analytics platforms Knowledge of digital marketing, social media trends, and audience engagement strategies Strong organizational skills and attention to detail Adaptability - adapts to change in the work environment, manages competing demands and handle frequent changes Dependability - consistently at work when expected, follows instructions, responds to manager's instructions Strong computer skills - including all Microsoft Office software programs and high proficiency with Adobe Creative Suite Ability to work extended hours including nights, weekends, holidays Benefits Flexible work environment (Monday & Friday - WFH, Tuesday, Wednesday & Thursday - In Office) Comprehensive medical, dental, vision insurance 401K plan with employer matching Paid Vacation Plans Select festival attendance Growth opportunities #J-18808-Ljbffr

Requirements