Job description

Careel Level Summary - Requires specialized depth and/or breadth of expertise in own job discipline or field - Works independently, with guidance in only the most complex situations - Leads others to solve complex problems - May provide functional leadership to teams or projects, with high visibility across senior stakeholders and opportunities to demonstrate executive presence. Critical Competencies - Customer-focused: Drives satisfaction through proactive problem-solving and dedication to success. - Excellence: Delivers exceptional results with accountability, discipline, and high performance. - Expertise: Uses deep customer insight and continuously enhances skills to provide tailored solutions. - Agility: Adapts quickly to evolving needs with innovative approaches. - Compassion: Fosters trust and collaboration within teams and with stakeholders to achieve shared goals. Key Responsibilities - Content strategy & digital campaign execution: - Develop and refine comprehensive content strategy and digital marketing approach for assigned service areas, aligning storytelling with Rackspace's business objectives and market opportunities - Lead content planning and digital campaign coordination across all channels, ensuring brand consistency, message coherence, and strategic content alignment - Create full-funnel content experiences and digital campaigns for multiple audiences, specifically targeting regulated industries including public sector, higher education, healthcare, and financial services - Oversee content calendar development and digital asset creation to support integrated marketing initiatives - Content performance & digital analytics: - Manage content performance metrics and digital campaign analytics, ensuring content assets drive engagement, lead generation, and conversion effectiveness - Proactively monitor content engagement across digital channels and optimize messaging to improve funnel progression and conversion rates - Establish relationships with field marketers and sellers to optimize content utilization and digital asset effectiveness - Partner content collaboration: - Team with Microsoft, AWS, and/or Google Cloud to develop co-branded content strategies and joint digital marketing programs - Create collaborative content assets and digital experiences that leverage partner platforms and messaging - Vendor & budget management: - Develop and manage campaign budgets - Execute and manage contracts - Technical & operational support: - Use Salesforce, HubSpot, and other marketing tools to create campaign codes and manage CRM support - Partner with marketing operations to optimize dashboards, lead scoring, and technical enablement - Performance & reporting: - Establish key performance indicators for marketing campaigns and monitor progress - Analyze performance metrics and adjust strategy as needed, reporting results to senior stakeholders - Conduct market research to inform strategy and identify growth opportunities - Experience with data analysis and reporting; experience with data platforms (e.g.Google Analytics, PowerBI) Skills - Ability to create and execute marketing strategies - Strong analytical skills with the ability to interpret data and make informed decisions - Ability to write core messaging and compelling content for campaigns and sales outreach (with Creative team support) - Excellent communication and interpersonal skills with diverse stakeholder groups - Deep insight into sales mindset, needs, and preferences - Strategic mindset focused on achieving measurable business outcomes - Proven ability to manage multiple projects simultaneously in fast-paced environments - Experience with stakeholder management and the ability to prioritize limited resources effectively - Proficient in CRM software and lead management tools (Salesforce, HubSpot) Education and Experience - Bachelor's degree required, preferably in a field related to marketing, business, or communications - Additional relevant experience may substitute for the degree requirement at the manager's discretion - At least 8 years of marketing experience in a fast-paced B2B environment, preferably in the IT industry - A minimum of 5- 7 years of experience managing marketing campaigns in a B2B or enterprise environment - Proven track record developing and leading campaigns with year-over-year increases in results and ROI - Demonstrated experience partnering with public cloud hyperscalers (Microsoft Azure, AWS, and Google Cloud) - Experience with budget management and marketing performance analysis Physical Demands - General office environment: no special physical demands required. - May require long periods of sitting and viewing a computer monitor. Travel - Minimal travel may be periodically required. Not to exceed 10%.

Requirements