Job description

WKEF in Dayton, Ohio is looking for a Marketing Associate who will serve as a dedicated marketing, data, and content powerhouse across the station’s Sales and Solutions teams. From time to time, the Marketing Associate may manage assigned accounts in the role of a junior Marketing Consultant. The ideal candidate will be a well-organized multitasker with a passion for assisting others in the workgroup and contributing to the team’s success. Responsibilities include : • Work efficiently with the team of Marketing Consultants (MC) and Management to support new and existing business in achievement of substantial client and station growth • Collaborate with MCs to fulfill advertising clients’ RFP requests and manage ad scheduling process • Drive research efforts to support MCs in selling integrated solutions to new and existing clients • Develop client-specific advertising solutions and associated sales collateral based on client’s needs and market opportunity • Process customer account orders and billing information with diligent attention to detail • Manage preempts and develop make good plans to accurately represent client’s delivery requirements • Project manage creative process and campaign execution for TV and digital solutions, including asset collection, production and trafficking • Manage databases to proactively run reports related to critical sales outcomes and present findings to Sales and Management teams as applicable • Provide database maintenance to ensure clean CRM and ability to pull data quickly, including determination of areas where the team can increase efficiency in marketing programs and sales strategy • Serve as a trusted advisor by conducting high quality business and industry analyses and reporting out to internal teams and external clients • Drive business goals by notifying sales team of upsell and account expansion opportunities Key Attributes and Qualifications : • Passion and enthusiasm for playing a supporting role, and contributing to team success • Ability to communicate effectively with peers, supervisors, and colleagues • Effectively negotiate and influence with, or without authority • High emotional intelligence, empathy, competitiveness, and high level of urgency in delivering elite experiences for our internal team and external clients • Strong evidence of listening skills, verbal communication, and professional writing style • Engaged as a continuous learner with evidence of striving to be a high performer in role • Ability to work with teammates to receive, digest, and determine necessary outcomes for an assignment and meet strict deadlines while maintaining accuracy • Technologically savvy with ability to use multiple internet and software platforms to perform duties • Understanding of digital reporting and analytic metrics • Marketing or advertising experience a plus • Microsoft Excel, Project PowerPoint, Word, and Outlook Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace! Last updated : 2024-08-05

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