Job description

Must Have Technical/Functional Skills • Digital: Adobe Analytics; Analytics; Digital: Business Intelligence and Analytics Tools; Digital: Web Analytics Tools; Digital: Big Data Platforms; azure dev ops; Digital marketing; Adobe: customer journey analytics; Microsoft Clarity; Content Square; Azure Data Lake; Digital : Adobe Target; Data Analysis Technical Skills • 9+ years’ experience in digital marketing analytics, preferably for online retail or e-commerce. • Extensive hands-on experience with Adobe Analytics (including dashboard creation, data pulls, and insights generation). • Strong proficiency in exploratory data analysis, statistical techniques, and data storytelling. • Experience in building, maintaining, and optimizing reporting tools and dashboards (Power BI familiarity a plus; development not required). • Proficient in synthesizing data from multiple sources, identifying anomalies, and generating actionable insights. • Familiarity with tools such as Adobe Customer Journey Analytics, Adobe Target, Adobe Analytics. • Ability to support business performance reviews, analyze trends/anomalies, and track marketing program effectiveness. • Strong data and web analytical skills and working experience in same • Strong analytical skills with the ability to collect, organize and analyze information with attention to detail and accuracy Desirable Technical Skills • Experience in a Big Data environment is a plus • Experience with additional digital marketing platforms (e.g., Google Analytics, Tableau, SQL). • Familiarity with A/B testing methodologies and tools. • Exposure to AI/ML-driven marketing analytics or automation solutions. Mandatory Functional Skills • Excellent communication and presentation skills; able to clearly explain complex analytics to business and technical stakeholders. • Strong business acumen and customer-facing experience; able to work in agile, cross-fun ctional, and geographically dispersed teams. • Proven ability to define and refine business KPIs, analyze conversion funnels, and recommend improvements to engagement and conversion. • Demonstrated thought leadership; proactively asks critical business questions (e.g., about audience segmentation, product value, channel performance, and customer experience barriers). • Strong troubleshooting, problem-solving, and critical thinking skills. • Experience working across multiple groups and teams, driving collaboration and alignment on strategic initiatives. Desirable Functional Skills • Experience with marketing for omnichannel or multi-device environments (web, app etc.). • Ability to provide strategic recommendations based on best practices from other leading retailers. Experience in leading or facilitating ideation and innovation workshops. • Track record of presenting thought-provoking ideas and driving adoption of new technologies or methodologies. TCS Employee Benefits Summary • Discretionary Annual Incentive. • Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans. • Family Support: Maternal & Parental Leaves. • Insurance Options: Auto & Home Insurance, Identity Theft Protection. • Convenience & Professional Growth: Commuter Benefits & Certification & Training Reimbursement. • Time Off: Vacation, Time Off, Sick Leave & Holidays. • Legal & Financial Assistance: Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing. Salary Range: $58,600-$104,000 a year

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